The foundation of our company was established in 2003. From the moment it was founded, the company set a mission to continuously implement innovations in the Azerbaijani ICT market. In 2018, the company was rebranded and replaced with OPTIMA GROUP, with the OPTIMA logo.
OPTIMA GROUP – We do What We Love (we do the work we love) is an active company that, in a short period of time, has become one of the companies providing IT and business automation solutions in the Azerbaijani IT market, operating across the region in the B2C, B2B, and B2G directions. In various business sectors such as retail, public catering, warehousing and logistics, comprehensive supply of enterprises, production automation, accounting, and other areas, it holds one of the leading positions today. The company currently offers modern equipment and software solutions from both its own portfolio and foreign manufacturers, enabling clients to strengthen their business positions.
Our solutions will enable you to achieve modern management and elevate your enterprise to the next stage. A specialized team, high standards of quality in client relations, and 19 years of experience—these are the core values of OPTIMA GROUP.
Main areas of activity:
Motto
We do the work we love

OUR MISSION
To create value for your brand by applying our experience and automation strategies built on modern equipment and systems, making your business operations more efficient.

OUR VISION
OPTIMA will become the first-choice partner providing 360-degree technology services to businesses in the region. By becoming an integral part of our clients’ success, we will create long-term business value through organizing and managing business automation processes and collaborate with them to achieve their strategic goals. Our team of talented, experienced, and motivated professionals will be recognized as the best in their fields. Our sustainable success will drive us to deliver a higher level of service to our partners.

OUR VALUES
Our values are the guiding principles upon which the OPTIMA Group of Companies is built, and we strive to conduct our daily work in a way that reflects these values. Values shape our perspective on the world as we build the future and define how we behave in the workplace. Our values are:
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Commitment Being responsible, working together as a team, and maintaining clear communication |
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Excellence Always delivering exceptional quality results, fulfilling commitments properly, and continuously improving |
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Innovation Being able to think creatively, staying attentive to innovation, and acting ahead of others |
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Collaboration Creating and maintaining a positive work environment and listening to and supporting employees’ well-founded initiatives |
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Transparency Eliminating barriers in the work environment and building mutual trust among employees |
Why should you choose us?
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Employees We understand that our employees drive the success of our business and deliver results, which is why we hire only the best. |
Customer Service We strive to achieve maximum customer satisfaction and do not rest until our promises are fulfilled. |
Support Our team is experienced, capable of working with all tools and technologies, and always ready to answer customer questions.
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Quality We are committed to delivering high-quality results and, through our solutions and services, simplifying your business while possessing the necessary capabilities.
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You can get expert advice from OPTIMA specialists, clarify pricing, and order solutions. Contact us by calling or by requesting a call back.